The Future of Social Media Marketing
Image credit: designcontest.com Everyone knows that social media is wildly popular and that its use continues to grow around the world. Social media represents one of the most powerful tools available...
View ArticleEducation Marketing Trends
Educational institutions are finding more competition for the attention of potential enrollees than ever before. The rise of online course and degree programs provides modern students with more options...
View ArticleThe Power of Modern Newspaper Marketing
The newspaper isn’t dead — it’s evolving. Physical, printed newspapers are experiencing a consistent decline worldwide, but they still represent a strong presence that enables more than 75 percent of...
View ArticleBanks Use Social Media to Connect to Customers
The majority of all businesses’ existing and potential customers are participating in social media. In this environment, it’s crucial that all businesses maintain a strong social media presence, both...
View ArticleCollege Admissions Goes Social
Students are researching college options on social media — and colleges are using those same networks to research applicants. If a college doesn’t maintain an active, informative and engaging social...
View ArticleDigital Marketing Techniques for Local Outreach
Previously on Podium, we discussed how social media can facilitate businesses’ local marketing efforts. Today, we expand our examination of digital marketing tactics to include a variety of...
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Complex Digital Advertising is on the Rise
The complexity of a digital advertising campaign is determined by a variety of factors. One element is the presence of third-party tags, which help track ad interactions and brand impact. Another is...
View Article2014 Social Marketing Trends
Social media is wildly popular and continually growing, and 2014 will see businesses increase their marketing efforts across these channels to engage their user bases. Some emerging social media...
View Article2014 Marketing Trends
Marketing strategies are rapidly evolving in the increasingly connected world, and 2014 will see new methods of engaging with consumers come into the spotlight. Mobile, social media and big data...
View ArticleDigital Healthcare Marketing Trends
The rise in use of and reliance on digital technology among consumers has ramifications on all industries, but its impact on the healthcare sector is especially striking. In just the past year, the...
View ArticleSuccessful Hashtag Campaigns
Businesses are using hashtags to generate interest in and engagement with social media marketing campaigns. Hashtags are created by placing a pound sign (#) in front of a relevant keyword, phrase or...
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How to Reach Millennial Moms
The generation commonly referred to as “millennial” is composed of individuals who reached adulthood sometime around the year 2000. The members of this demographic are now in their 20s and early 30s,...
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Why Snapchat Matters
The value of a marketing platform for a brand can be gauged to a certain extent by asking these questions: Who are its primary users? How popular is it with them? Do these users fit the bill as your...
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Why Ads Go Viral? Unruly Breaks Down The Science of Sharing
There’s a lot of mystery around what makes a video go viral and the factors that can catapult content into the stratosphere of cyber fame. Brands are hungry to harness that kind of magic, of course,...
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